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Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.
Meta faces EU complaints over data privacy issues, potentially violating EU regulations.
UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.
Meta faces EU complaints over data privacy issues, potentially violating EU regulations.
UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
moread-spend

I Used to Love TikTok, But in 2024 It Just Feels Cringe

A platform that used to be entertaining is now just seemingly overflowing with clout chasers.Will it keep our attention in the new year?

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive
Only $0.36 of every dollar spent reaches a consumer
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