#ad spend

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3 Reasons Why Pmax Ads Show Up In Shoddy Places

The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.

2025 Predictions: Open Web

The open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.

What will it take for CTV ad spend to overtake Linear?

Linear TV remains dominant in ad impressions despite equal viewer time with CTV, indicating a delay in ad spend alignment.
The shift towards consumer spending patterns, rather than just time spent, is influencing advertising strategies.
Marketer ad spend will align with channels closest to the point of purchase, reshaping ad budget distributions.

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers show optimism for increased ad spend in 2025, despite mixed confidence levels.

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.

3 Reasons Why Pmax Ads Show Up In Shoddy Places

The rise of AI-generated sites presents challenges for marketers, impacting ad spend efficiency and increasing exposure to low-quality placements.

2025 Predictions: Open Web

The open web is saturated, leading to ineffective advertising and increased wasted spend due to low-quality sites.

What will it take for CTV ad spend to overtake Linear?

Linear TV remains dominant in ad impressions despite equal viewer time with CTV, indicating a delay in ad spend alignment.
The shift towards consumer spending patterns, rather than just time spent, is influencing advertising strategies.
Marketer ad spend will align with channels closest to the point of purchase, reshaping ad budget distributions.

Digiday+ Research: Half of marketers say ad spend will grow this year

Marketers show optimism for increased ad spend in 2025, despite mixed confidence levels.

X's latest brand safety snafu keeps advertisers at bay

Advertisers are unconvinced of platform safety despite efforts, facing issues like erroneous data and leadership controversies.
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#ad-spend

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.
Meta faces EU complaints over data privacy issues, potentially violating EU regulations.
UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers

Brands are facing increased competition and costs in Amazon advertising this Black Friday, with ad spending up 30% from 2023.

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.
Meta faces EU complaints over data privacy issues, potentially violating EU regulations.
UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%.

Retail media will account for almost a quarter of all US media ad spend in 2028

US omnichannel retail media ad spend to reach $129.93 billion in 2028.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
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